Our Story - Origin of the Nizo Wear Nursing Bra
Nizo Wear nursing bras were inspired by the real-life experience of the company’s founder, Nicole Zoellner. When Nicole became pregnant with her son, she eagerly read all the materials her doctor had given her about the benefits of breastfeeding. She happily anticipated the feelings of serenity and bonding that nursing promises mother and infant.
Then her baby arrived, and Nicole discovered something distressing: Sometimes, breastfeeding hurts. For her, it was downright agonizing.
After a lot of searching for the best advice Nicole could find was to use warm compresses before nursing and cold compresses afterwards.But nobody could give her any tips for how to make the whole thing practical!
How do you keep it from shifting around inside your bra? Where are you supposed to get the extra pair of hands to hold everything in place while you’re doing the ten million other things new mothers have to do? Could this feel any more awkward and uncomfortable?
So, Nicole set out to do for other nursing moms what no-one had been able to do for her: provide a practical, comfortable way to get relief from the soreness
breastfeeding mothers often experience. Her design was patented, and Nizo Wear was born.